Supplemental materials online for Customer Experience Analytics.

Find the chapter and figure references in the book by browsing below 

Introduction

• Ecommerce Growth figures

Chapter 1

• Qualtrics XM Institute Study 
• Conversion Rates Benchmark 
• Build peaks, don’t fix potholes

Chapter 2

• Web Analytics Examples 
• Application Performance Monitoring (APM)

Chapter 3

• Segmentation example
• Typical Site Speed Metrics  
• Wave report example

Chapter 4

• Voice of Customer examples

Chapter 5, a & b

• Attractiveness rate examples 
• Revenue attribution examples 
• Segmentation examples 
• Web Analytics examples

Chapter 6, a & b

• Merchandising examples

Chapter 7, a & b

• Beerwulf case study example
• Segment example

Chapter 8

• N/A

Chapter 9

• Ancillary options case study

Chapter 10

• Model example for privacy-conscious customer marketing
• Multichannel Marketing profile example

Chapter 11

• N/A