& Multichannel Metrics
As I was setting up holiday lights around my house this weekend I was plugging one string of lights into the next to go around the length of the roof. That made me think: how complicated would this be if …
Final Spec for Digital Data Collection published by W3C CG — Plug & Play is here Read more »
IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
Continuing the question what digital analytics are vs. web analytics, here are 10 things that hopefully don’t describe you or your company. You think improving business success with mobile and social channels is not part of the digital/web analyst’s job …
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown since its website centric origins. That brings up the question what Digital Analytics should …
Our mini series at Digital Marketing One on marketing performance measurement and accountability continues with a contribution by Tom Manning on management techniques. Very noteworthy is the following take on measuring returns with new media: “progressive marketers rely on ROI …
Guiding Digital Marketing Spend: by Tom Manning, Ninah Consulting Read more »
“I often describe the value of brand awareness as the equivalent of half of a $100 bill. Unless you know where to find the other half, there really is no value.”, Jim Lenskold on CustomerThink
Something rarely seen appears in Jim’s article on five key principles for improving marketing ROI within the Digital Marketing One series for CMOs. Namely, an ROI calculator for ROI measurement. Click the image and see the “Measurement ROI” tab on …
What’s the ROI on ROI Measurement? – by Jim Lenskold Read more »
Marketing budgets have a chance to grow in 2011, writes Laura Patterson in her article in our Digital Marketing One series for the CMO. But – not to steal Laura’s punchline – but there is a catch: Accountability! I.e. marketers’ …
5 Steps for better Marketing Accountability – from Laura Patterson, VisionEdge Marketing Read more »
Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …
Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »