& Multichannel Metrics
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. Then part 2 explored the surprising advances that turned database marketing into a digital marketing discipline. Now it is time to look …
Multichannel Marketing, 2 years later: The multi-online channel revolution (part 3/3) Read more »
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years. The old-new …
In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers …
Multichannel Marketing – 2 years later: Digital is at a crossroads now (part 1/3) Read more »
I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry. We have been so silo’d that, for example, even something as adjacent to web …
Stop acting like a loner, ‘cause web marketing optimization is a team sport! Read more »
“The best things in life are free”, they say, and organic search traffic might seem free at first glance. But in truth, as you will know, organic search isn’t free at all. It requires hard SEO work upfront before you …
Announcing: Free Optimization Wizard for Organic Search (SEO) Read more »
This Thursday, Angie Brown from Elsevier is presenting live in a webinar within the Web Analytics Association’s webcast series. She is going to share some very clever examples of her web analytics work at the publishing giant. I had the …
This Thursday: Web Analytics for Driving Your Entire Business (not just your Website) Read more »
Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania. The confusion has also impacted marketing analysts. More than ever they are facing questions of …
Social Media Metrics to Fit Your (Secret) Business Goals Read more »
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …
Announcing: Free Optimization Wizard for Paid Search (PPC) Read more »
In hindsight, my colleague @benmnorth saved our face at Unica’s annual customer conference, “MIS”, which was held in Paris last week. Ben’s leadership aligned us behind a common hash tag (#unicamis) for the conference. A big screen station running TweetDeck …
If a tree falls in a forest and no one Tweets it, did it happen? Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) In a subscription based business model, e.g. mobile phone service, you have two ways to make a customer: gain …
Online-Offline Integration for Retention Marketing Read more »