Case Studies

Supplemental materials online for Customer Experience Analytics.

Find the chapter and figure references in the book by browsing below

Chapter 5, a & b

• Flash sales site case study
• Beauty brand case study 
• M6 case study

Chapter 6, a & b

• Black Friday case study
• Jewelry brand case study
• Pricing case study

Chapter 7, a & b

• Fashion brand case study
• Investment brokerage case study
• Telecom case study

Chapter 8, a & b

• Fashion brand case study

Chapter 9, a & b

• Fashion retailer gift packaging
• Luxury Fashion brand informs the best A/B test for their PLP
• Mobile App case study
• Shoe Retailer identifies UX blockers

Chapter 10

• Automobile manufacturer improves lead scoring
• Behavior-based retention marketing at a US Telecom
• Financial services institution in the Netherlands