Case Studies Supplemental materials online for Customer Experience Analytics. Find the chapter and figure references in the book by browsing below Chapter 5, a & b Flash sales site case studyBeauty brand case study M6 case study Chapter 6, a & b Black Friday case study Jewelry brand case study Pricing case study Chapter 7, a & b Fashion brand case studyInvestment brokerage case studyTelecom case study Chapter 8, a & b Fashion brand case study Chapter 9, a & b Fashion retailer gift packagingLuxury Fashion brand informs the best A/B test for their PLPMobile App case studyShoe Retailer identifies UX blockers Chapter 10 Automobile manufacturer improves lead scoringBehavior-based retention marketing at a US TelecomFinancial services institution in the Netherlands