Business Metrics – Experience Analytics Live

AI Analytics – Hype or Future?

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This blog explores the realities of AI analytics tools available today, assessing their effectiveness in time savings, insights generation, and trustworthiness. Using Google’s Merch store data, the author evaluates various AI tools against business goals like increasing revenue and improving customer engagement. The ultimate question: Can AI truly go beyond being a mere analyst to become a valuable co-pilot in decision-making?

What’s holding your company back from creating great digital experiences?

Free Self-assessment tool

Free, 3-minute self-assessment tool So, you want to create great digital experiences for your customers, … but what’s holding you back? Find out in 3 minutes with this free self-assessment tool Step one: Come to Jesus. We all think we …

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So, what is Digital Analytics then?

The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown since its website centric origins. That brings up the question what Digital Analytics should …

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Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs

15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …

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Scoring the customer experience: By Bob Thompson, CustomerThink

Following the recent series on articles for ROI measurement and optimization, I was struck by Bob Thompson’s advice on measuring the customer experience. To quote from Bob’s writing: With the classic “funnel” thinking, only a small fraction of those entering …

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Spiders vs. Bars for Maturity Models

Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …

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Maturity Model for Digital Marketing Strategy

It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …

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Soup to Nuts Marketing Optimization – In the Coming Big League

Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …

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Q&A with Eric Siegel on Predictive Analysis using Web Analytics Data

Last Wednesday (March 31st) Eric Siegel presented on 5 Ways of leveraging predictive analysis using web analytics data. Registrations and attendance were very strong which isn’t surprising because the WAA”s yearly survey had recently shown that predictive analysis is a …

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Multichannel Marketing – 2 years later: Digital is at a crossroads now (part 1/3)

In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers …

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Category: Business Metrics