Spiders vs. Bars for Maturity Models
Wouldn’t it be easier to read bar charts?
Worth a try!
So, belowe are the three examples from the digital marketing maturity model as bar charts instead of spider diagrams.
Which to prefer, Spider or Bars?
Comparing to the spider charts from the previous post, I’d say Jacques is right on. The Spider charts look more sophisticated and interesting. But the bar charts are much easier to read.
Dress your charts to impress. That may sometimes mean making them look fancy, but usually probably means making them meaningful and easy to interpret.
There is nothing that “sells” analytics like good visuals.
To that point, some people are just so genius that I feel hopelessly behind to their masterminds. Case in point, see for example the following Halloween costume chart by “MB“.