Digital Analytics – Experience Analytics Live

AI Analytics – Hype or Future?

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This blog explores the realities of AI analytics tools available today, assessing their effectiveness in time savings, insights generation, and trustworthiness. Using Google’s Merch store data, the author evaluates various AI tools against business goals like increasing revenue and improving customer engagement. The ultimate question: Can AI truly go beyond being a mere analyst to become a valuable co-pilot in decision-making?

6 Levels of Automated Analytics & Action on Data with AI

Taking inspiration from the automotive industry’s L0 – L5, six levels of driving automation, what would a similar hierarchy look like for automating analytics and action on data?

From “I’ll Be Back” to “Listen Up!”: Amazing Business Radio interview on How to Know What YOUR Customers Want

Amazing Business Radio with Shep Hyken

Shep Hyken manages to make Analytics a fun conversatiopn on his Amazing Business Radio. Listen up now!

AI beat me today on website copywriting and JavaScript coding

Future generations will ask us one day, “Grandpa, what was it like when AI first beat you on the skills that you thought no computer could beat you on? I think we’ll all soon have stories to tell about that. …

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Customer Experience Analytics – interviewed on a radio show?

Don’t you always wonder what it must be like to be interviewed on a great radio show? Well, I did. But then I was honored this week to be interviewed on the Digital Experience Masterminds podcast series by my good …

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What’s holding your company back from creating great digital experiences?

Free Self-assessment tool

Free, 3-minute self-assessment tool So, you want to create great digital experiences for your customers, … but what’s holding you back? Find out in 3 minutes with this free self-assessment tool Step one: Come to Jesus. We all think we …

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De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance

The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence professionals …

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You think you are customer-centric and data-driven. But are you really?

An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics Maturity …

You think you are customer-centric and data-driven. But are you really? Read more »

The Fourth Digital Analytic Revolution is On!

eCommerce and Marketing Pros all take for granted today that for your business to succeed online your digital intelligence eco-system has to include 1. Digital (web) analytics 2. Voice of the Customer (VoC) 3. A/B testing But the leaders in the space …

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ClickTale Review 2015

If like me you were part of the birth generation of Web analytics for marketing and eCommcerce purposes in the 2000s then what you know about ClickTale is probably based on the startup years of the company. Yet since those …

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Category: Digital Analytics