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Category: Digital Intelligence

The #1 Hot New Release on the Amazon Kindle Store, today: Customer Experience Analytics

The #1 Hot New Release on the Amazon Kindle Store, today: Customer Experience Analytics

Incredibly, the Customer Experience Analytics book‘s Kindle edition is the #1 hot new release on the Amazon Kindle Store today, on Jan 27 2023. Thank you for your trust and interest in this hot topic.

Advertising less? Acquire more customers, nonetheless.

Advertising less? Acquire more customers, nonetheless.

ClickZ article addressing the top FAQs for marketing today. Ad budgets should go. up now but aren’t likely to do so. Okay, so how can marketers acquire more customers nonetheless? Analytics, to the rescue! Find out how to acquire more …

Advertising less? Acquire more customers, nonetheless. Read more »

How Experience Analytics improve UX Design (Re: Lesley Harrison’s article on CMSWire)

How Experience Analytics improve UX Design (Re: Lesley Harrison’s article on CMSWire)

Just a few weeks ago, Lesley Harrison wrote a great article on CMS Wire about how UX Design Customer Metrics can help you improve customer experiences.  User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics …

How Experience Analytics improve UX Design (Re: Lesley Harrison’s article on CMSWire) Read more »

De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance

De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance

The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence professionals …

De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance Read more »

You think you are customer-centric and data-driven. But are you really?

An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics Maturity …

You think you are customer-centric and data-driven. But are you really? Read more »

The Rise and Fall of Web Analytics (and the rise of CX)

Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The Rise …

The Rise and Fall of Web Analytics (and the rise of CX) Read more »

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Customer Experience Analytics, available February 2023

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Recent Posts

  • Agent Analytics, Episode 1: The Need for Speed
  • #1 in Amazon’s new releases for Business Marketing: Customer Experience Analytics
  • The #1 Hot New Release on the Amazon Kindle Store, today: Customer Experience Analytics
  • Google Optimize Sunset – Now What?
  • Advertising less? Acquire more customers, nonetheless.

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