& Multichannel Metrics
Incredibly, the Customer Experience Analytics book‘s Kindle edition is the #1 hot new release on the Amazon Kindle Store today, on Jan 27 2023. Thank you for your trust and interest in this hot topic.
ClickZ article addressing the top FAQs for marketing today. Ad budgets should go. up now but aren’t likely to do so. Okay, so how can marketers acquire more customers nonetheless? Analytics, to the rescue! Find out how to acquire more …
Advertising less? Acquire more customers, nonetheless. Read more »
Just a few weeks ago, Lesley Harrison wrote a great article on CMS Wire about how UX Design Customer Metrics can help you improve customer experiences. User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics …
How Experience Analytics improve UX Design (Re: Lesley Harrison’s article on CMSWire) Read more »
The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence professionals …
An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics Maturity …
You think you are customer-centric and data-driven. But are you really? Read more »
Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The Rise …
The Rise and Fall of Web Analytics (and the rise of CX) Read more »