& Multichannel Metrics
Having discussed monetizing the mobile channel the series of blogs on conversations from the Digiday Publishers Summit continues with another challenge that publishing execs are grappling with: Over-relying on Advertising as the Sole Revenue Model What’s the most common revenue …
What Keeps Digital Publishing Execs Up at Night? Part 2: Over-Relying on Advertising Read more »
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business challenges that they grapple with, and that the executives …
The original version of the chart below was created by Kevin Cavanaugh back in Unica days (Kevin’s now CTO at Allant Group). Still to date it’s one of the most popular pieces of thought leadership content I carry around with …
The central role of digital channels in the Omni-channel world Read more »
The movie Moneyball isn’t really about baseball. It’s not even about statistics. It’s about the way data can be used to challenge conventional wisdom, and its something those of us in the field of marketing metrics have known for a …
IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
Earlier on this blog I referenced an article by Steve Woods from Eloqua on RPM, Revenue Performance Management. RPM is a relatively new term in the area of demand marketing optimization. Will it stick? As I was writing earlier, there …
RPM, Revenue Performance Management: Will the Term Stick? By Lauren Carlson Read more »
When talking about retailers’ savings / discount cards, the first thing the analytics industry used to point out was the benefit for customer identification. The card helped tie transactions to known customers or households and facilitated the range of well …
In a world of credit cards, what’s the point of retailers’ savings cards anymore? Read more »
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart reader comments brought together a pretty clear picture. However, when I was meeting with a number of experienced online bankers in Europe recently, the question …
To Test or to Target? Where to Start for Best ROI? Read more »