Announced today: IBM Marketing Center

IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more.

For more information and to download the data sheet see the product’s web page at ibm.com/marketing-solutions.

What I find most exciting here is that digital analytics and marketing are glued together in a single application: i.e. there is no room for a chasm between analytics and action anymore!