Smarter Commerce – how companies reap synergies between Buy, Market, Sell, Services

This video is about – what I think is – the most interesting idea in IBM’s Smarter Commerce vision. Namely, synergies that companies can reap from sharing customer-centric insights between their Supply Chain, Marketing, Selling, and Services teams.

Compared to the previous post, I raised it up a notch to be more specific about the tried & true vs. more novel tactics that are used in each corner of the business. Unlike the previous video though no muppets are to be found in this one.