& Multichannel Metrics
Incredibly, the Customer Experience Analytics book‘s Kindle edition is the #1 hot new release on the Amazon Kindle Store today, on Jan 27 2023. Thank you for your trust and interest in this hot topic.
Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. Are …
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business challenges that they grapple with, and that the executives …
IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times? I …
Digital marketing lessons learned from IBM’s annual customer conference Read more »
The movie Moneyball isn’t really about baseball. It’s not even about statistics. It’s about the way data can be used to challenge conventional wisdom, and its something those of us in the field of marketing metrics have known for a …
IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown since its website centric origins. That brings up the question what Digital Analytics should …
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
For friends of analytics and interactive marketing, it is always a delight to find new technology vendors that take a fresh look at solving the problems in the market. So, I was fascinated to learn about Whatsnexx’ and their paradigm …
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing Read more »