& Multichannel Metrics
Shep Hyken manages to make Analytics a fun conversatiopn on his Amazing Business Radio. Listen up now!
Don’t you always wonder what it must be like to be interviewed on a great radio show? Well, I did. But then I was honored this week to be interviewed on the Digital Experience Masterminds podcast series by my good …
Customer Experience Analytics – interviewed on a radio show? Read more »
Free, 3-minute self-assessment tool So, you want to create great digital experiences for your customers, … but what’s holding you back? Find out in 3 minutes with this free self-assessment tool Step one: Come to Jesus. We all think we …
What’s holding your company back from creating great digital experiences? Read more »
Incredibly, the Customer Experience Analytics book‘s Kindle edition is the #1 hot new release on the Amazon Kindle Store today, on Jan 27 2023. Thank you for your trust and interest in this hot topic.
Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. Are …
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business challenges that they grapple with, and that the executives …
IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times? I …
Digital marketing lessons learned from IBM’s annual customer conference Read more »
The movie Moneyball isn’t really about baseball. It’s not even about statistics. It’s about the way data can be used to challenge conventional wisdom, and its something those of us in the field of marketing metrics have known for a …
IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown since its website centric origins. That brings up the question what Digital Analytics should …