& Multichannel Metrics
ClickZ article addressing the top FAQs for marketing today. Ad budgets should go. up now but aren’t likely to do so. Okay, so how can marketers acquire more customers nonetheless? Analytics, to the rescue! Find out how to acquire more …
Advertising less? Acquire more customers, nonetheless. Read more »
Continuing the question what digital analytics are vs. web analytics, here are 10 things that hopefully don’t describe you or your company. You think improving business success with mobile and social channels is not part of the digital/web analyst’s job …
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
For the right kind of business, local search is an indispensable opportunity for promoting your offering. With the wildfire spread of smart phones it is also getting that much more play. Perfect that the next five-star article in the DigitalMarketingOne …
Local Search: Engaging Customers by Alan See, Berry Network Read more »
Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »
At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does them so differently at different companies. How do we put all that …
In Search of a Strategic Framework for Digital Marketing Read more »
Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …
Soup to Nuts Marketing Optimization – In the Coming Big League Read more »
It used to be that SEM was the umbrella term for paid and organic. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used to …
The team at Online Marketing with RSS Ray kindly invited me to present on BrightTALK yesterday on five ways to increase returns from SEM. This was a welcome opportunity for me to detail my recommendations for how to optimize search …
5 Ways to Increase Returns from Search Marketing (SEM) Read more »