& Multichannel Metrics
The original version of the chart below was created by Kevin Cavanaugh back in Unica days (Kevin’s now CTO at Allant Group). Still to date it’s one of the most popular pieces of thought leadership content I carry around with …
The central role of digital channels in the Omni-channel world Read more »
IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times? I …
Digital marketing lessons learned from IBM’s annual customer conference Read more »
What deployment model should marketers prefer for their digital analytics and other marketing software technology solutions that support their efforts? Should they pick: Cloud based solutions i.e. Software as a Service (SaaS)? Ground based solutions for on-premises deployment? or hybrid …
IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
This video is about – what I think is – the most interesting idea in IBM’s Smarter Commerce vision. Namely, synergies that companies can reap from sharing customer-centric insights between their Supply Chain, Marketing, Selling, and Services teams. Compared to …
Smarter Commerce – how companies reap synergies between Buy, Market, Sell, Services Read more »
They say, if you can’t explain something in a simple and clear way, maybe you don’t understand what you are talking about. So … I was asking myself … could I explain IBM’s Smarter Commerce portfolio of solutions (which include …
IBM’s Smarter Commerce explained in terms a 5 year old could understand Read more »