& Multichannel Metrics
Do AI Analytics products on the market today live up to the hype? My kickoff post showed how I plan on taking AI Analytics products for a spin to see if they are worth their salt. Here now is a …
GA4 sample data set for use in my testing project for AI Analytics tools Read more »
Just announced: Google Optimize, A/B testing is sunsetting Talk about a Monkey Wrench! As if Google Analytics users weren’t busy enough planning their migration to GA4, now Google additionally announced the sunset of Google Optimize. via GIPHY How much time …
Worry not, businesses of the world! Even though the New York Times has declared “Uncertainty” to be the word of the year, you are not alone to weather the storm. We software vendors and consultants of the world have your …
A Word-cloud of 15 Economic Uncertainty Help Articles Read more »
In today’s frontlines interview, we hear from Manuel Cornu, a Paris-based colleague of mine for many years. Manuel, what is one thing about Experience Analytics that surprises brands that you work with? Without any doubt, the big surprise is how …
What happens “After the Click”? At 100+ Brands – with Manuel Cornu Read more »
No better way to learn about Everyday Experience Analytics, than to be working with the people that use it daily. In today’s frontlines interview, we hear from Katie Wallshein, a New York City-based colleague of mine for many years. Katie, …
Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies Read more »
In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers. In other ways, marketing has changed completely. A “day in the life” of marketers …
The original version of the chart below was created by Kevin Cavanaugh back in Unica days (Kevin’s now CTO at Allant Group). Still to date it’s one of the most popular pieces of thought leadership content I carry around with …
The central role of digital channels in the Omni-channel world Read more »
Having served in the digital analytics and marketing industry for the past 12 years, I remember waaaay back in maybe 2006 there were passionate voices in the industry advocating that the page tagging layer should be interchangeable, i.e. standardized, between …
The Coming New Standard for Digital Data Collection via Tags Read more »
As if blogging wasn’t hard enough, I had the fun experience of cleansing this site from a worm that seems to have gone around and infected many WordPress blogs recently. The site is clean now. The hosting provider (GoDaddy) has …
This blog was attacked by a worm in March-May (clean now) Read more »
The Practitioner Web Analytics conference in Spain will be in its third year when it comes back this May. It is shaping up to be a great event. Folks like Aurelie Pols, Jacques Warren, Dennis Mortensen and many others are …
Come to Practitioner Web Analytics, Madrid May 25/26th. Read more »