& Multichannel Metrics
Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. But just what steps should you take to adapt your programs? Read my recommendations …
In the Age of Mobile – Marketing Moves from Static to Dynamic Read more »
Having discussed monetizing the mobile channel the series of blogs on conversations from the Digiday Publishers Summit continues with another challenge that publishing execs are grappling with: Over-relying on Advertising as the Sole Revenue Model What’s the most common revenue …
What Keeps Digital Publishing Execs Up at Night? Part 2: Over-Relying on Advertising Read more »
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business challenges that they grapple with, and that the executives …
The original version of the chart below was created by Kevin Cavanaugh back in Unica days (Kevin’s now CTO at Allant Group). Still to date it’s one of the most popular pieces of thought leadership content I carry around with …
The central role of digital channels in the Omni-channel world Read more »
IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times? I …
Digital marketing lessons learned from IBM’s annual customer conference Read more »
The movie Moneyball isn’t really about baseball. It’s not even about statistics. It’s about the way data can be used to challenge conventional wisdom, and its something those of us in the field of marketing metrics have known for a …
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
And now to the last article with which our Digital Marketing Strategy series for the CMO will come to closure. David Raab’s article on technology strategy to align with your digital marketing strategy is a gem and highly quotable throughout. …
Align Digital Technology with your Marketing Strategy: By David Raab Read more »