& Multichannel Metrics
Future generations will ask us one day, “Grandpa, what was it like when AI first beat you on the skills that you thought no computer could beat you on? I think we’ll all soon have stories to tell about that. …
AI beat me today on website copywriting and JavaScript coding Read more »
IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times? I …
Digital marketing lessons learned from IBM’s annual customer conference Read more »
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
Our mini series at Digital Marketing One on marketing performance measurement and accountability continues with a contribution by Tom Manning on management techniques. Very noteworthy is the following take on measuring returns with new media: “progressive marketers rely on ROI …
Guiding Digital Marketing Spend: by Tom Manning, Ninah Consulting Read more »
“I often describe the value of brand awareness as the equivalent of half of a $100 bill. Unless you know where to find the other half, there really is no value.”, Jim Lenskold on CustomerThink
Something rarely seen appears in Jim’s article on five key principles for improving marketing ROI within the Digital Marketing One series for CMOs. Namely, an ROI calculator for ROI measurement. Click the image and see the “Measurement ROI” tab on …
What’s the ROI on ROI Measurement? – by Jim Lenskold Read more »
Marketing budgets have a chance to grow in 2011, writes Laura Patterson in her article in our Digital Marketing One series for the CMO. But – not to steal Laura’s punchline – but there is a catch: Accountability! I.e. marketers’ …
5 Steps for better Marketing Accountability – from Laura Patterson, VisionEdge Marketing Read more »
It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …