& Multichannel Metrics
As I was setting up holiday lights around my house this weekend I was plugging one string of lights into the next to go around the length of the roof. That made me think: how complicated would this be if …
Final Spec for Digital Data Collection published by W3C CG — Plug & Play is here Read more »
Continuing the question what digital analytics are vs. web analytics, here are 10 things that hopefully don’t describe you or your company. You think improving business success with mobile and social channels is not part of the digital/web analyst’s job …
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
“The key to improving your returns on social media marketing is combining a firm belief in this brave, new method of contact with a committed course of experimentation and discovery, and a resolute dedication to measuring results in order to …
Social Media: Four Metrics for Success – by Jim Sterne Read more »
At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does them so differently at different companies. How do we put all that …
In Search of a Strategic Framework for Digital Marketing Read more »
Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM! On that occasion, let me post the Q&A from our recent webinar with Radian6’s …
Q&A with Radian6’s Lauren Vargas from our Recent Webinar Read more »
The title of this joint webcast with Radian6 might as well have been: “Bringing order to the wild west of social media through analytics”. Or “The sherriffs are riding into social media marketing high noon”. All kidding aside, neither web analytics nor …
Thursday June 10th: Radian6 and Unica webcast at WAA Read more »
Like most vendors at the eMetrics marketing optimization conference this year, I only had a chance to attend very few of the sessions. But each of the ones I did attend was awesome. Even more awesome than I remember from …
Earlier this week, Unica announced the addition of innovative social media marketing capabilities for users of our online marketing solutions. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. And one component of these capabilities is …
Unica announced the addition of innovative social media marketing capabilities this week. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook …