This Thursday: Web Analytics for Driving Your Entire Business (not just your Website)

This Thursday, Angie Brown from Elsevier is presenting live in a webinar within the Web Analytics Association’s webcast series. She is going to share some very clever examples of her web analytics work at the publishing giant.

I had the chance to listen to Angie’s presentation live at Unica’s annual customer conference earlier this year in Paris. Her anecdotes about using web analytics to inform offline and other strategies showcase that the insights go much further than just to improve the website or advertising.

As the webcast is sponsored by Unica, I will get to follow Angie’s featured presentation with a few words on Unica’s view of next-generation use of analytics.

Register here to attend live on Thursday at noon US ET or to receive the recording link after the live event.

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