Figures: Chapter 5 – Web Analytics example

Marketing acquisition report example

Traditional marketing and digital analytics provide key performance indicators for your campaigns, including revenue, conversion rates, and bounce rates for ad-driven traffic. When bounce rates are higher than desired, your immediate next question becomes what you can do about it. Is the culprit that your content on the landing page is inadequate? Or, did the ad message somehow attract the wrong target audience?

Example of Acquisition channel KPIs in Google AnalyticsTM.. Source: Google Analytics demo account

Google AnalyticsTM is a service is a trademark of Google LLC