Figures: Chapter 5 – Attractiveness Rate examples

Attractiveness Rate

With Attractiveness Rate, we can discover content gems under the fold that would be easy to miss by looking at simple Click Rates. At the software company in our case study, it became clear that content towards the bottom of the ad landing page was very attractive for clicks but only for the small subset of visitors that scrolled far enough to reach this content.

Figure: Example of a Zone-based heatmap with attractiveness rate, highlighting a zone far below the fold that draws many taps if mobile users scroll that far