Figures: Chapter 5 – Revenue Attribution examples

Revenue Attribution to Content Elements

Revenue Attribution to Content Element shows the total revenue generated by visitors who clicked (or hovered) on a zone. 

This metric ranks elements based on their contribution to revenue, calculated as the total purchase amount of all sessions where visitors clicked on the content element.


Figure: Example of a zone-based heatmap with revenue attribution to content elements. In this case, from the Contentsquare Digital Experience Analytics platform