Figures: Chapter 6 – Merchandising example
Investigate campaign success based on products displayed vs. purchased
By combining content interaction data with resulting transaction data, Merchandisers at this home improvement retailer now reviewed cart-adds and baskets due to clicking on the promotion. This confirmed that the banner was not just driving sales but was effective at driving sales of the targeted items on sale.
Figures: A visual merchandising report showing specific products displayed in a content zone vs. the products that customers eventually purchased after clicking on that zone.