Figures: Chapter 1: Qualtrix XM Institue Study

Qualtrix XM Institute study

Besides countless anecdotal case studies, a study by the Qualtrics XM Institute showed the correlation between better customer experiences and purchases. For example, in this Figure only 50% of customers are likely to purchase more from a company after they’ve had a poor customer experience.

Source: Qualtrics XM Institute study from 2020, published by eMarketer



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