& Multichannel Metrics
IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
Marketing budgets have a chance to grow in 2011, writes Laura Patterson in her article in our Digital Marketing One series for the CMO. But – not to steal Laura’s punchline – but there is a catch: Accountability! I.e. marketers’ …
5 Steps for better Marketing Accountability – from Laura Patterson, VisionEdge Marketing Read more »
Naras Eechambadi’s article with a state of the art description of customer marketing (see previous post) completed a series of executive summaries on digital marketing techniques for the CMO: Ardath Albee, Content Marketing Robert Lesser, Lead Generation Chris Ryan, End-to-end, …
How can you increase digital marketing ROI and accountability? Isn’t that the question that keeps digital marketers and CMOs up at night? The DigitalMarketingOne Founders Council has spent the last couple of months collaborating to gather cross-functional advice on this …
How can You Increase Digital Marketing ROI and Accountability? Read more »