Digital Marketing Channels vs. Techniques

Naras Eechambadi’s article with a state of the art description of customer marketing (see previous post) completed a series of executive summaries on digital marketing techniques for the CMO:

• Ardath Albee, Content Marketing
• Robert Lesser, Lead Generation
• Chris Ryan, End-to-end, Digital Lead Management
• Steve Woods, Revenue Performance Management
• Naras Eechambadi, Maximizing Long-term Customer Value

And earlier we had gone through a series of executive summaries on digital marketing channels:

• Ted Boyd, Interactive Advertising
• Eric Enge, Search Marketing
• Alan See, Local Search
• Kim Dushinski, Mobile Marketing
• Jim Sterne, Social Media Measurement

Next up is going to be a series on marketing accountability and optimization with digital marketing.