& Multichannel Metrics
Just a few weeks ago, Lesley Harrison wrote a great article on CMS Wire about how UX Design Customer Metrics can help you improve customer experiences. User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics …
How Experience Analytics improve UX Design (Re: Lesley Harrison’s article on CMSWire) Read more »
With over 3.8 Million ratings at an average of 4.9 stars, it is clear how much Etsy’s buyers appreciate the brand’s mobile app.
Back in 2020, Productmarketingalliance.com published a great article by Julie Osborne with tips for the product marketing of apps based on her work as a product marketer for Etsy’s app.
The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence professionals …
No better way to learn about Everyday Experience Analytics, than to be working with the people that use it daily. In today’s frontlines interview, we hear from Katie Wallshein, a New York City-based colleague of mine for many years. Katie, …
Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies Read more »
Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. Are …
An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics Maturity …
You think you are customer-centric and data-driven. But are you really? Read more »
Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The Rise …
The Rise and Fall of Web Analytics (and the rise of CX) Read more »