Experience Analytics on Punk CX

Experience Analytics on Punk CX

What data skills can actually help CX Punk Rockers?

That’s the question I am exploring with a guest article on Customer Experience Analytics on Adrian Swinscoe’s website.

  • Outcome-oriented metrics are critical but are not a good proxy for experience
  • CX Analytics skills to the rescue!
  • How do Customer Service and CX Teams combine qualitative and quantitative CX Analytics?
  • Where is the rub with missing CX Analytics skills on the team?
  • Where do you start.

Adrian needs no introduction. He is the author of best selling and unique books such as Punk CX, and Punk XL, for experience leaders.

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