#1 in Amazon’s new releases for Business Marketing: Customer Experience Analytics
Just incredible! The Customer Experience Analytics book is also the #1 new paperback on Amazon’s Business Marketing section today.
Thanks so much to the many friends that have helped to make this book possible. And thank you to everyone that has pre-ordered it.
Digital experience analytics is a hot topic. We’ve come a long way since the days where session replay, heatmaps, error analysis, and speed analysis were merely tactical tools for technical analysts. Today, it’s really about bringing everyone in the digital team closer to their customer. It’s about helping them understand how customers make decisions and what influences them.
And customer is king.