& Multichannel Metrics
Lots of questions came in from the viewers of our recent webinar with the CEO of Apogee Search, Bill Leake. Many more questions than we could answer in the limited time. No wonder. Who doesn’t want to increase their leads sourced from …
Here is a quick take-away from our webinar with Apogee’s CEO Bill Leake today: Don’t be shortsighted in applying analytics for boosting success from online lead generation, specifically paid search: Don’t just measure conversion rate. It is a tricky metric …
A nugget from our webinar with Bill Leake from Apogee-Search Read more »
The value prop of being better at SEM is that you can achieve the same outcomes with less spending. Reduce spend on PPC keywords that attract visitors who would have clicked on your organic search result anyway Reduce spend on PPC …
Need to Print Money? Learn how, on Feb 18 with Apogee and Unica Read more »
Here is a small nugget from the Feb 5th Webinar with Josh Manion and Bryan Eisenberg. I touched on this in my little intro during the webcast because it is the source of a fascinating disagreement. It is also in the …
Why it should be "target & test", not "test & target" Read more »