Beyond Web Analytics Podcast Interview on the Coming Standards for Digital Data Collection

Tune in to the recent Beyond Web Analytics podcast on the topic of the coming Standards for digital data collection via tags. Listen as the BWA hosts Adam Greco, Rudi Shumpert explore the topic and coming standards with IBM’s Eliot Towb (product management for digital analytics and tag management), and Sri (Viswanath Srikanth) from IBM Standards.

Visit the W3C’s related standards group page to see the list of current members in the effort including the who is who in digital.