& Multichannel Metrics
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
And now to the last article with which our Digital Marketing Strategy series for the CMO will come to closure. David Raab’s article on technology strategy to align with your digital marketing strategy is a gem and highly quotable throughout. …
Align Digital Technology with your Marketing Strategy: By David Raab Read more »
Earlier on this blog I referenced an article by Steve Woods from Eloqua on RPM, Revenue Performance Management. RPM is a relatively new term in the area of demand marketing optimization. Will it stick? As I was writing earlier, there …
RPM, Revenue Performance Management: Will the Term Stick? By Lauren Carlson Read more »
Following the recent series on articles for ROI measurement and optimization, I was struck by Bob Thompson’s advice on measuring the customer experience. To quote from Bob’s writing: With the classic “funnel” thinking, only a small fraction of those entering …
Scoring the customer experience: By Bob Thompson, CustomerThink Read more »
Our mini series at Digital Marketing One on marketing performance measurement and accountability continues with a contribution by Tom Manning on management techniques. Very noteworthy is the following take on measuring returns with new media: “progressive marketers rely on ROI …
Guiding Digital Marketing Spend: by Tom Manning, Ninah Consulting Read more »
“I often describe the value of brand awareness as the equivalent of half of a $100 bill. Unless you know where to find the other half, there really is no value.”, Jim Lenskold on CustomerThink
Something rarely seen appears in Jim’s article on five key principles for improving marketing ROI within the Digital Marketing One series for CMOs. Namely, an ROI calculator for ROI measurement. Click the image and see the “Measurement ROI” tab on …
What’s the ROI on ROI Measurement? – by Jim Lenskold Read more »
For friends of analytics and interactive marketing, it is always a delight to find new technology vendors that take a fresh look at solving the problems in the market. So, I was fascinated to learn about Whatsnexx’ and their paradigm …
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing Read more »
Marketing budgets have a chance to grow in 2011, writes Laura Patterson in her article in our Digital Marketing One series for the CMO. But – not to steal Laura’s punchline – but there is a catch: Accountability! I.e. marketers’ …
5 Steps for better Marketing Accountability – from Laura Patterson, VisionEdge Marketing Read more »