These are great times for friends of business analytics. There are many telltale signs that after all these years, business analytics are still a rising star. Especially so, when it comes to advanced analytics such as predictive modeling. Analytics, Superstar …
It’s a Predictable World! (Save 15% on the Predictive Analytics World conference) Read more »
The web cast on December 4th, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the live event. Gary Angel, Anil Batra, and myself took time after the webcast to …
Recently, I received a tough question from one of the well known web analysts in our industry. “Your book did a great job in detailing how to measure the impact of display advertising.” Thank you “However, I was trying to …
A tough attribution problem: Do Marketing Affiliates deserve all the credit they get? Read more »
As the previous post explored the question whether Freshdirect would see increased revenues from user generated content, one of my most resourceful colleagues, Jay Henderson, pointed out an interesting study by Bazaarvoice. Bazaarvoice, if you didn’t know this already, is …
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …
Should You Invest in Social Media For Your Web Site? Read more »
Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team, namely for improving online marketing. Yet its promise goes much beyond. This post aims to inspire you for taking web analytics …
Fun with Web Analytics: Can You Measure Interaction With a Paperback Book? Read more »
I love it when metrics worlds overlap! All the time, different marketing disciplines are coming up with comparable metrics but calling them different names, unaware of each other. Did you catch MediaPost’s article that TNS Media has released a new …
The eMarketing + Commerce magazine interviewed me recently on the subject of multichannel marketing metrics. There is just a growing interest in this stuff! Time to look over the fence and get a more complete picture of marketing results. Web …