America's Next Online-Offline Marketer

So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it!

The electronic Retailer magazine published an article in the October issue that I have been burning to write for a while.

When I meet marketers from the online or the offline sides they both tend to come with ready made assumptions about the “online-offline” thing. 

Yet, from having had the chance to talk to both sides, I came to realize that both camps usually fall short in their views. They can learn so much from each other.

Hope you may find the article a fun read.

Akin