↓ Skip to Main Content

Experience Analytics Live

& Multichannel Metrics

Main Navigation

  • HOME
  • BOOKS
    • Customer Experience Analytics
      • Case Studies
      • Figures
    • Multichannel Marketing Metrics
  • Agent Analytics
  • Self-Assessment Tool
  • BLOG
  • About Akin
    • Contact
    • Keynotes & Workshops
Home › Archive for Web Analytics › Page 2

Category: Web Analytics

Prefer SaaS or On-Premises for your digital analytics and marketing technology solutions?

What deployment model should marketers prefer for their digital analytics and other marketing software technology solutions that support their efforts? Should they pick: Cloud based solutions i.e. Software as a Service (SaaS)? Ground based solutions for on-premises deployment? or hybrid …

Prefer SaaS or On-Premises for your digital analytics and marketing technology solutions? Read more »

Announced today: IBM Marketing Center

IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …

Announced today: IBM Marketing Center Read more »

10 Signs Your Company is Stuck in the Old Web Analytics World Instead of Embracing Today’s Digital Analytics

Continuing the question what digital analytics are vs. web analytics, here are 10 things that hopefully don’t describe you or your company. You think improving business success with mobile and social channels is not part of the digital/web analyst’s job …

10 Signs Your Company is Stuck in the Old Web Analytics World Instead of Embracing Today’s Digital Analytics Read more »

So, what is Digital Analytics then?

The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown since its website centric origins. That brings up the question what Digital Analytics should …

So, what is Digital Analytics then? Read more »

Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs

15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …

Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »

News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite

The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …

News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »

What’s New in Unica NetInsight 8.2

From the original post on blog.Unica.com. ———– Earlier this month, Unica’s development team put the finishing touches on version 8.2 of the Unica Enterprise product line. Included as part of this suite release, was also version 8.2 of the web …

What’s New in Unica NetInsight 8.2 Read more »

Spiders vs. Bars for Maturity Models

Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …

Spiders vs. Bars for Maturity Models Read more »

Digital-Marketing Framework (now revised and improved)

Here is a revised framework for digital marketing strategy.   Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …

Digital-Marketing Framework (now revised and improved) Read more »

In Search of a Strategic Framework for Digital Marketing

At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing.   Marketing does so many things though and does them so differently at different companies. How do we put all that …

In Search of a Strategic Framework for Digital Marketing Read more »

Posts pagination

Previous 1 2 3 4 … 10 Next

The Books

Customer Experience Analytics, available February 2023

Buy on Amazon

Multichannel Marketing: Published 2008

Buy on Amazon

Buy on Barnes & Noble

Recent Posts

  • GA4 sample data set for use in my testing project for AI Analytics tools
  • AI Analytics – Hype or Future?
  • Open AI and Chat GPT are at L2 level of Artificial Intelligence, but going on L3
  • 6 Levels of Automated Analytics & Action on Data with AI
  • From “I’ll Be Back” to “Listen Up!”: Amazing Business Radio interview on How to Know What YOUR Customers Want

Categories

  • AI co-pilots
  • Artificial Intelligence
  • brand marketing
  • Business Metrics
  • Customer Centricity
  • Customer Experience Analytics
  • Digital Analytics
  • Digital Intelligence
  • Direct Marketing
  • Marketing Disciplines
  • multichannel marketing
  • Multichannel Marketing Measurement
  • Multichannel marketing metrics
  • Search marketing optimization
  • Smarter Commerce
  • Social media metrics
  • targeting
  • Uncategorized
  • UX Design
  • Web Analytics


  • Home
  • Books
    • Customer Experience Analytics
      • Supplemental Case Studies
      • Supplemental Figures
    • Multichannel Metrics
  • Agent Analytics - TikToks
  • Self-Assessment Tool
  • Blog
  • Keynotes & Workshops
  • Privacy Policy
  • About & Contact


© 2025 Experience Analytics, Live | Powered by Responsive Theme
Top