Recently, I received a tough question from one of the well known web analysts in our industry. “Your book did a great job in detailing how to measure the impact of display advertising.” Thank you “However, I was trying to …
A tough attribution problem: Do Marketing Affiliates deserve all the credit they get? Read more »
Coming up this Thursday, December 4th, the WAA is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is finally becoming mainstream: It is now available in almost all web analytics solutions (even if some solutions’ …
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
In response to the previous post, Bill Adam was kind enough to point to something that I had never heard of before: The ikan. I thought it worth highlighting at the post level. Bill also pointed me to a comprehensive article in …
I love it when metrics worlds overlap! All the time, different marketing disciplines are coming up with comparable metrics but calling them different names, unaware of each other. Did you catch MediaPost’s article that TNS Media has released a new …
The eMarketing + Commerce magazine interviewed me recently on the subject of multichannel marketing metrics. There is just a growing interest in this stuff! Time to look over the fence and get a more complete picture of marketing results. Web …
The voice of the web Analytics world, Manoj Jasra, was kind enough to pose a number of great questions to me this week. He published the interview on his blog (web Analytics world) this morning. Among the questions my favored …
Interview by Manoj Jasra, The web Analytics world Read more »
A Media Post newsletter alerts us to following controversial article in the Wall Street Journal about Chris Anderson’s book “The Long Tail”: Study Refutes Niche Theory Spawned by Web . There is something in there that is even more alert worthy …
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »