Interview by Manoj Jasra, The web Analytics world

The voice of the web Analytics world, Manoj Jasra, was kind enough to pose a number of great questions to me this week. He published the interview on his blog (web Analytics world) this morning.

Among the questions my favored was: “Please elaborate on the paradigm changes for Multichannel Analytics between Brand Marketers vs. Direct Marketers vs. Web Analysts.” . The answer to that surprised me myself!

And Manoj’s last question made me kick myself. I thought of something I should have asked the book publisher to do for encouraging cross pollination between online, direct, and brand marketers.

Thank you Manoj!