Interview by Manoj Jasra, The web Analytics world
Among the questions my favored was: “Please elaborate on the paradigm changes for Multichannel Analytics between Brand Marketers vs. Direct Marketers vs. Web Analysts.” . The answer to that surprised me myself!
And Manoj’s last question made me kick myself. I thought of something I should have asked the book publisher to do for encouraging cross pollination between online, direct, and brand marketers.
Thank you Manoj!