Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. optimize ranks for SEO optimize bids for PPC What could be so hard about that? But insiders know that search is quite a multi-dimensional problem. It requires them …
If you are optimizing SEO for your websites you will benefit from checking out following valuable comment that Greg Moore added to the SEO Optimization wizard this week. Greg, optimizes SEO, PPC campaigns, and website conversion rates for a living. He is …
SEO Requires More Than Rank Optimization (guest post) Read more »
So much has been written about our little world of web analytics, that it is getting increasingly difficult to come up with useful new contributions. But the Beyond Web Analytics trio, Adam Greco, James Dutton, and Rudi Shumpert, managed to …
Web Analytics Wizards go on Beyond Web Analytics – Podcast Read more »
John Lawson who runs ColderICE.com, a blog focused on bringing e-commerce education to the masses was kind enough to invite me for a very fun podcast. In hindsight, the experience reminds me of something my grandfather used to say: Everybody, once a week, should visit …
“The best things in life are free”, they say, and organic search traffic might seem free at first glance. But in truth, as you will know, organic search isn’t free at all. It requires hard SEO work upfront before you …
Announcing: Free Optimization Wizard for Organic Search (SEO) Read more »
“Hey, in 2010 let’s be strategic with our web analytics. Let’s not get lost in the tactical weeds” OK, so what’s a web analytics strategy vs. tactic then? The web analytics solution that you use is a tactic. The strategy …
This Thursday, Angie Brown from Elsevier is presenting live in a webinar within the Web Analytics Association’s webcast series. She is going to share some very clever examples of her web analytics work at the publishing giant. I had the …
This Thursday: Web Analytics for Driving Your Entire Business (not just your Website) Read more »
Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania. The confusion has also impacted marketing analysts. More than ever they are facing questions of …
Social Media Metrics to Fit Your (Secret) Business Goals Read more »
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …
Announcing: Free Optimization Wizard for Paid Search (PPC) Read more »
Two much-needed features have now been added to the web analytics question support system released a week ago: Click here to start the wizard 1. Wisdom of the crowds / comments Does the wizard neglect to recommend a useful next …
Web Analytics Expert System: Now added Wisdom of Crowds Read more »