Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …
Soup to Nuts Marketing Optimization – In the Coming Big League Read more »
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart reader comments brought together a pretty clear picture. However, when I was meeting with a number of experienced online bankers in Europe recently, the question …
To Test or to Target? Where to Start for Best ROI? Read more »
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straightforward site optimization techniques such as A/B testing. As a result, you can read …
Building the Business Case for Behavioral Targeting Read more »
Web Analytics World (Manoj Jasra) just posted a free eBook on Web intelligence – tips & tricks in online strategy. Includes 25 analytics tips & tricks for this. Crowd sourced from the who-is-who in analytics. Very clever! Download from Manoj’s …
You might be squandering a huge opportunity if you aren’t using web analytics as a rich source of behavioral insights on individual prospects and customers. Read the full article published on the brilliant new online-behavior site. There you’ll also see …
Behavioral Analysis for Driving Targeted Marketing Read more »
Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM! On that occasion, let me post the Q&A from our recent webinar with Radian6’s …
Q&A with Radian6’s Lauren Vargas from our Recent Webinar Read more »
Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over blogs in Sept 2009, I have been waiting for genius to strike me so that I might think of ways to apply this to the analytics topic. Sadly, …
Today is another exciting day in the history of web analytics. Or was today another step forward on the inevitable path of web analytics (as we knew it) to becoming history? For Unica’s read of today’s news, check my post on IBM’s acquisition …
Farewell to Coremetrics and Web Analytics as you knew it Read more »
The title of this joint webcast with Radian6 might as well have been: “Bringing order to the wild west of social media through analytics”. Or “The sherriffs are riding into social media marketing high noon”. All kidding aside, neither web analytics nor …
Thursday June 10th: Radian6 and Unica webcast at WAA Read more »
Like most vendors at the eMetrics marketing optimization conference this year, I only had a chance to attend very few of the sessions. But each of the ones I did attend was awesome. Even more awesome than I remember from …