Earlier on this blog I referenced an article by Steve Woods from Eloqua on RPM, Revenue Performance Management. RPM is a relatively new term in the area of demand marketing optimization. Will it stick? As I was writing earlier, there …
RPM, Revenue Performance Management: Will the Term Stick? By Lauren Carlson Read more »
Following the recent series on articles for ROI measurement and optimization, I was struck by Bob Thompson’s advice on measuring the customer experience. To quote from Bob’s writing: With the classic “funnel” thinking, only a small fraction of those entering …
Scoring the customer experience: By Bob Thompson, CustomerThink Read more »
Our mini series at Digital Marketing One on marketing performance measurement and accountability continues with a contribution by Tom Manning on management techniques. Very noteworthy is the following take on measuring returns with new media: “progressive marketers rely on ROI …
Guiding Digital Marketing Spend: by Tom Manning, Ninah Consulting Read more »
Something rarely seen appears in Jim’s article on five key principles for improving marketing ROI within the Digital Marketing One series for CMOs. Namely, an ROI calculator for ROI measurement. Click the image and see the “Measurement ROI” tab on …
What’s the ROI on ROI Measurement? – by Jim Lenskold Read more »
For friends of analytics and interactive marketing, it is always a delight to find new technology vendors that take a fresh look at solving the problems in the market. So, I was fascinated to learn about Whatsnexx’ and their paradigm …
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing Read more »
Marketing budgets have a chance to grow in 2011, writes Laura Patterson in her article in our Digital Marketing One series for the CMO. But – not to steal Laura’s punchline – but there is a catch: Accountability! I.e. marketers’ …
5 Steps for better Marketing Accountability – from Laura Patterson, VisionEdge Marketing Read more »
Naras Eechambadi’s article with a state of the art description of customer marketing (see previous post) completed a series of executive summaries on digital marketing techniques for the CMO: Ardath Albee, Content Marketing Robert Lesser, Lead Generation Chris Ryan, End-to-end, …
After three posts on insights for the considered purchases sector, it is fun now to see now how different the discussion is for customer marketing amd B2C. For that, just tune into Naras Eechambadi’s’ article which is next in our …
Maximizing Long-term Customer Value: By Naras Eechambadi of Quaero / CSG Read more »
Continuing our article series for the CMO from Digital Marketing One, next is Eloqua’s Steve Woods on Revenue Performance Management (RPM). “RPM is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling …
Revenue Performance Management – by Steve Woods, Eloqua Read more »
Robert Lesser’s article in the DigitalMarketingOne series is stepping back from lead management and providing a great primer on lead generation in general. Anyone in the trenches with lead gen will know just how much hard work it is. So …
Lead generation: Digital strategies – by Robert Lesser Read more »