Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »
When talking about retailers’ savings / discount cards, the first thing the analytics industry used to point out was the benefit for customer identification. The card helped tie transactions to known customers or households and facilitated the range of well …
In a world of credit cards, what’s the point of retailers’ savings cards anymore? Read more »
Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …
Soup to Nuts Marketing Optimization – In the Coming Big League Read more »
Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over blogs in Sept 2009, I have been waiting for genius to strike me so that I might think of ways to apply this to the analytics topic. Sadly, …
Today is another exciting day in the history of web analytics. Or was today another step forward on the inevitable path of web analytics (as we knew it) to becoming history? For Unica’s read of today’s news, check my post on IBM’s acquisition …
Farewell to Coremetrics and Web Analytics as you knew it Read more »
The title of this joint webcast with Radian6 might as well have been: “Bringing order to the wild west of social media through analytics”. Or “The sherriffs are riding into social media marketing high noon”. All kidding aside, neither web analytics nor …
Thursday June 10th: Radian6 and Unica webcast at WAA Read more »
Earlier this week, Unica announced the addition of innovative social media marketing capabilities for users of our online marketing solutions. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. And one component of these capabilities is …
Unica announced the addition of innovative social media marketing capabilities this week. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook …
One of the most exciting developments in web marketing over the past twelve months has been that the website is now considered only one of multiple components of a company’s web presence. Among the many other web presences that companies …
Analytics for Facebook Fan Pages and Tabs with Unica Read more »
Last Wednesday (March 31st) Eric Siegel presented on 5 Ways of leveraging predictive analysis using web analytics data. Registrations and attendance were very strong which isn’t surprising because the WAA”s yearly survey had recently shown that predictive analysis is a …
Q&A with Eric Siegel on Predictive Analysis using Web Analytics Data Read more »