Register for the virtual summit on B2B Digital Marketing taking place tomorrow, Jan 27th. A great roster of speakers from Digital Marketing One is staffing interactive panels and will explore top issues for digital marketing leaders. Join on January 27 …
Jan 27th: B2B Digital Marketing – Virtual Summit Read more »
The second article in our series on digital strategy for the CMO at Digital Marketing One is about Search Marketing: Optimizing Paid and Organic Search. The author is Eric Enge, of Stone Temple Consulting. It goes without saying that Search …
Search marketing: 3 use cases and how to optimize, by Eric Enge, Stone Temple Consulting Read more »
How can you increase digital marketing ROI and accountability? Isn’t that the question that keeps digital marketers and CMOs up at night? The DigitalMarketingOne Founders Council has spent the last couple of months collaborating to gather cross-functional advice on this …
How can You Increase Digital Marketing ROI and Accountability? Read more »
From the original post on blog.Unica.com. ———– Earlier this month, Unica’s development team put the finishing touches on version 8.2 of the Unica Enterprise product line. Included as part of this suite release, was also version 8.2 of the web …
Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …
It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …
Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »
At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does them so differently at different companies. How do we put all that …
In Search of a Strategic Framework for Digital Marketing Read more »
When talking about retailers’ savings / discount cards, the first thing the analytics industry used to point out was the benefit for customer identification. The card helped tie transactions to known customers or households and facilitated the range of well …
In a world of credit cards, what’s the point of retailers’ savings cards anymore? Read more »
Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …
Soup to Nuts Marketing Optimization – In the Coming Big League Read more »