This Thursday, Angie Brown from Elsevier is presenting live in a webinar within the Web Analytics Association’s webcast series. She is going to share some very clever examples of her web analytics work at the publishing giant. I had the …
This Thursday: Web Analytics for Driving Your Entire Business (not just your Website) Read more »
Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania. The confusion has also impacted marketing analysts. More than ever they are facing questions of …
Social Media Metrics to Fit Your (Secret) Business Goals Read more »
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …
Announcing: Free Optimization Wizard for Paid Search (PPC) Read more »
Two much-needed features have now been added to the web analytics question support system released a week ago: Click here to start the wizard 1. Wisdom of the crowds / comments Does the wizard neglect to recommend a useful next …
Web Analytics Expert System: Now added Wisdom of Crowds Read more »
A number of folks and I had recently lamented the lack of an expert system for guiding web analysts to ask the right questions in the right order. Our web analytics tools can answer almost any question. But practitioners had …
If I doubted Twitter before and became a recent convert, … well this week I became a Twitter lover. What did it for me? It was watching the tweets come across the ticker in real time on Tuesday while Google …
Must-see webcast coming up by Forrester’s John Lovett on next-generation web analytics, Tuesday Oct 13, at 1 pm US ET. This content comes at a very interesting time when many are wondering what the future holds for this little industry …
Tune in to John Lovett on Next-Generation Web Analytics Read more »
In hindsight, my colleague @benmnorth saved our face at Unica’s annual customer conference, “MIS”, which was held in Paris last week. Ben’s leadership aligned us behind a common hash tag (#unicamis) for the conference. A big screen station running TweetDeck …
If a tree falls in a forest and no one Tweets it, did it happen? Read more »
Any day when you can join Jim Sterne on a webcast is a good day. And today was such a day for me. Jim was the featured speaker in today’s webcast: Web analytics, Easy or Hard. The webcast, sponsored by …
In a recent post readers and I mulled over the fact whether Amazon really is that cool with their customer analytics and interactive marketing as we keep saying in our industry. Or whether their real secret to success is that …