Jim Sterne on: Web analytics, Easy or Hard

Any day when you can join Jim Sterne on a webcast is a good day. And today was such a day for me. Jim was the featured speaker in today’s webcast: Web analytics, Easy or Hard. The webcast, sponsored by Unica, is a follow-on to his recent Mediapost article on the same subject. You can access the recording here.

Is it the tool or the analyst or both?

Meanwhile, I am counting the days until the upcoming eMetrics Marketing Optimization summit in Washington D.C. on Oct 19.