As the previous post explored the question whether Freshdirect would see increased revenues from user generated content, one of my most resourceful colleagues, Jay Henderson, pointed out an interesting study by Bazaarvoice. Bazaarvoice, if you didn’t know this already, is …
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
The Web Analytics Association’s Standards Committee is presenting the latest set of Web Analytics Definitions (from Sep 22 2008) in a public webcast on November 6th. On that occasion, I promised the hard-working committee chairs, Angie Brown and Judith Pascual, …
WAA Web Analytics Definitions compared with Unica's Affinium NetInsight Read more »
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
Unica is hiring for several new positions in our growing web analytics team. The first of these will be a colleague that I will get to work closely together with. Namely, we are looking for a Product Marketing Manager for …
Success with web analytics is easier said than done. Successful users of web analytics have aligned the right strategies for best practices, staffing, and technology. What are these strategies though? On September 30th, a live webinar offered a chance to …
In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …
Should You Invest in Social Media For Your Web Site? Read more »
Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team, namely for improving online marketing. Yet its promise goes much beyond. This post aims to inspire you for taking web analytics …
Fun with Web Analytics: Can You Measure Interaction With a Paperback Book? Read more »
Rarely are the words Marketing and R&D uttered in the same sentence. Except in the sense of Marketing VERSUS research & development – i.e. should companies place their bets on one rather than the other? Yet, in truth, we …
Get the Vote Out – for the WAA Special Election, 2008 Board of Directors Read more »
I love it when metrics worlds overlap! All the time, different marketing disciplines are coming up with comparable metrics but calling them different names, unaware of each other. Did you catch MediaPost’s article that TNS Media has released a new …