WAA Board of Ds. — My Top Picks
Time to elect the next set of leaders that will take our Web Analytics Association into the future. How awesome is it to have 22 candidates who are willing to volunteer at least 15 – 20 hours of their time …
Category: Web Analytics
A nugget from our webinar with Bill Leake from Apogee-Search
Here is a quick take-away from our webinar with Apogee’s CEO Bill Leake today: Don’t be shortsighted in applying analytics for boosting success from online lead generation, specifically paid search: Don’t just measure conversion rate. It is a tricky metric …
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Need to Print Money? Learn how, on Feb 18 with Apogee and Unica
The value prop of being better at SEM is that you can achieve the same outcomes with less spending. Reduce spend on PPC keywords that attract visitors who would have clicked on your organic search result anyway Reduce spend on PPC …
Need to Print Money? Learn how, on Feb 18 with Apogee and Unica Read more »
Why it should be "target & test", not "test & target"
Here is a small nugget from the Feb 5th Webinar with Josh Manion and Bryan Eisenberg. I touched on this in my little intro during the webcast because it is the source of a fascinating disagreement. It is also in the …
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Feb 5th – WAA Webinar: Get the $$$ for Testing
If you had the chance to put together an educational webinar on the topic of testing website content and ads – who would be your dream picks as panelists? Well, I was super lucky to be in just that position to propose …
It’s a Predictable World! (Save 15% on the Predictive Analytics World conference)
These are great times for friends of business analytics. There are many telltale signs that after all these years, business analytics are still a rising star. Especially so, when it comes to advanced analytics such as predictive modeling. Analytics, Superstar …
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Get More Value From Product Reviews: Take them Offline too!
Given the times that we live in, most marketers are eager to make more out of what they already have. And one thing that web marketers have plenty of are clicks and visitor interactions. How could we make more out …
Get More Value From Product Reviews: Take them Offline too! Read more »
Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing
The web cast on December 4th, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the live event. Gary Angel, Anil Batra, and myself took time after the webcast to …
A tough attribution problem: Do Marketing Affiliates deserve all the credit they get?
Recently, I received a tough question from one of the well known web analysts in our industry. “Your book did a great job in detailing how to measure the impact of display advertising.” Thank you “However, I was trying to …
A tough attribution problem: Do Marketing Affiliates deserve all the credit they get? Read more »
WAA Webcast: 5 Do's and Don'ts for Behavioral Segmentation, Targeting, & Interactive Marketing
Coming up this Thursday, December 4th, the WAA is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is finally becoming mainstream: It is now available in almost all web analytics solutions (even if some solutions’ …