Earlier this week, Unica announced the addition of innovative social media marketing capabilities for users of our online marketing solutions. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. And one component of these capabilities is …
Unica announced the addition of innovative social media marketing capabilities this week. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook …
One of the most exciting developments in web marketing over the past twelve months has been that the website is now considered only one of multiple components of a company’s web presence. Among the many other web presences that companies …
Analytics for Facebook Fan Pages and Tabs with Unica Read more »
The team at Online Marketing with RSS Ray kindly invited me to present on BrightTALK yesterday on five ways to increase returns from SEM. This was a welcome opportunity for me to detail my recommendations for how to optimize search …
5 Ways to Increase Returns from Search Marketing (SEM) Read more »
Watch this short video to learn about the unique highlights that web analysts and managers can expect at Unica’s customer conference, the Marketing Innovation Summit 2010. Don’t miss especially the Semphonic Think Tank workshops to be held on the Wednesday …
Web Analytics Highlights and Semphonic ThinkTank at Unica's MIS 2010, May 16-19 Read more »
Last Wednesday (March 31st) Eric Siegel presented on 5 Ways of leveraging predictive analysis using web analytics data. Registrations and attendance were very strong which isn’t surprising because the WAA”s yearly survey had recently shown that predictive analysis is a …
Q&A with Eric Siegel on Predictive Analysis using Web Analytics Data Read more »
The great Eric Siegel is going to speak in a webinar on March 31st on the topic of predictive analytics for online applications using web analytics and other data as input. In web analytics we always think that predictive analysis is …
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. Then part 2 explored the surprising advances that turned database marketing into a digital marketing discipline. Now it is time to look …
Multichannel Marketing, 2 years later: The multi-online channel revolution (part 3/3) Read more »
In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers …
Multichannel Marketing – 2 years later: Digital is at a crossroads now (part 1/3) Read more »
I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry. We have been so silo’d that, for example, even something as adjacent to web …
Stop acting like a loner, ‘cause web marketing optimization is a team sport! Read more »