Other than “How about cookie deletion?” the second biggest question that I have received in the past year when discussing the topic of online-offline integration is the question about privacy. Will it be OK with privacy regulations if I integrate …

Privacy, Schmivacy! Read more »

One of the many ways that we (know-it-all) consultants recommend measuring online to offline conversion rates (and vice versa) is to do so with the help of coupons. For example, site visitors can be offered a coupon while they are …

Coupon'ometrics Read more »