& Multichannel Metrics
You can be pretty sure that iPad isn’t anywhere close to being a laptop killer except in the leisure usage department, e.g. watching movies on a plane. After all, who wants to type anything on an on-screen keyboard more than they need …
If I doubted Twitter before and became a recent convert, … well this week I became a Twitter lover. What did it for me? It was watching the tweets come across the ticker in real time on Tuesday while Google …
Other than “How about cookie deletion?” the second biggest question that I have received in the past year when discussing the topic of online-offline integration is the question about privacy. Will it be OK with privacy regulations if I integrate …
Just about a year ago, the mutlichannel marketing metrics book was published. Since then I have had a chance to tour through Europe and US to speak with many marketers from online and more traditional sides of the house. Here …
Multichannel Metrics – one year later – how far did we get? Read more »
If you missed the May 19 WAA Webcast with Kevin Hillstrom and Jim Novo, you can replay it any time on demand. By the way, do you think it will be 5 or more like 10 years before all TV …
Replay of May 19th Webcast with Kevin Hillstrom and Jim Novo Read more »
Lots of questions came in from the viewers of our recent webinar with the CEO of Apogee Search, Bill Leake. Many more questions than we could answer in the limited time. No wonder. Who doesn’t want to increase their leads sourced from …
As the previous post explored the question whether Freshdirect would see increased revenues from user generated content, one of my most resourceful colleagues, Jay Henderson, pointed out an interesting study by Bazaarvoice. Bazaarvoice, if you didn’t know this already, is …
Bob Thompson, CRM guru and founder of CustomerThink, has been very kind to interview me on the subject of the Multichannel Marketing book. Among Bob’s seven short questions my favorite was: “Who should own multichannel marketing and why?” We know …
One of the many ways that we (know-it-all) consultants recommend measuring online to offline conversion rates (and vice versa) is to do so with the help of coupons. For example, site visitors can be offered a coupon while they are …
Good news for friends of integrated marketing across online and offline channels. For the first time ever, the eMetrics Marketing Optimization Summit in San Francisco this week included a whole track on Integrated Marketing! On this agenda, the conference delivered …
First Ever: Emetrics Summit has Gone Multichannel! Read more »