& Multichannel Metrics
I was driving through San Francisco, yesterday, to the offices of Wiley who just published the Multichannel Marketing book. On the way back, near the onramp to the Bay Bridge, a number of beggars were working the traffic lights. Same …
Other than on this blog, I also write regularly on CustomerThink.com. This is Bob Thompson’s forum for customer centric thought leadership. Bob had invited me a while back specifically for writing about web analytics on his forum. Let me connect the …
Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …