Coming up this Thursday, December 4th, the WAA is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is finally becoming mainstream: It is now available in almost all web analytics solutions (even if some solutions’ …
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …
Should You Invest in Social Media For Your Web Site? Read more »
The eMarketing + Commerce magazine interviewed me recently on the subject of multichannel marketing metrics. There is just a growing interest in this stuff! Time to look over the fence and get a more complete picture of marketing results. Web …
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »
So, an online and an offline marketer walk into a bar. But tired of always drinking the same old beer, today, they really want to figure out which of the drinks on the bar’s shelf are going to be their new …
An Online and an Offline Marketer Walk Into a Bar … Read more »
“So … how many banks are actually doing that?” I was questioned by an Internet marketer in Sydney last week. We were discussing the idea of measuring customers’ behavior on the website in order to refine the targeting of marketing …
A Small Step for Marketers – A Big Step for Marketing Read more »
Bob Thompson has created something unique with CustomerThink, Inc, namely a forum for thought leadership on customer centricity. CustomerThink.com is a place where CRM gurus come together to share learnings from their daily work. CustomerThink is much more than just …
Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …